Why Prudential California Realty?



High Standards

When you consider buying or selling a home, there are no more powerful words than reliability and trust. Each and every Prudential real estate professional carries this responsibility and commitment with them day in and day out. It is what separates us from all other real estate organizations.

  • Worthy of Trust
    Our heritage reinforces the need to safeguard our customer's interest. We keep our promises and behave with integrity at all times.

  • Customer Focused
    We believe the best way to win customers is to earn them. Our goal is not to simply attract them, but to gain them as customers for life.

  • Respect for Each Other
    We maintain an environment where innovative, service orientated associates work collaboratively to exceed our customers' expectations.

  • Winning Attitude
    We strive to anticipate our customers' needs and proactively provide them with the best possible advice and solutions.

Commitment to Customer Service

Prudential California Realty is committed to customer service. Every broker and sales professional has participated in the most comprehensive, service-oriented training in the real estate industry. Their service to you is backed by a powerful national referral and relocation network. Prudential California real estate professionals have detailed knowledge about the communities in which they sell properties. Whether you need information about neighborhoods, city services, or even sources of financing for your home, we can help you.

Advanced Technology

We are widely recognized as one of the most innovative real estate companies in the nation. We introduced the industry's first fully integrated, web based technology platform, allowing our sales associates and offices the opportunity to provide real-time information to our consumers from anywhere in the world. Our technology systems create a resource-rich environment, which supports our sales associates in achieving greater productivity and delivering greater service to their clients.


Our Advantage

  • 126 Offices in California, Nevada and Texas
  • Over 5,000 Sales Associates
  • $15 Billion in Sales Volume
  • Over 35,000 transactions
  • 3rd in Prudential Real Estate Affiliates Network
  • 10th largest independent brokerage in the nation

Family of Services


We have affiliated business relationships with key real estate related business partners. The focus of each of these partnerships is to provide the most efficient real estate transaction known in the industry. Our network-wide partners include:

Home Loan Group
As our in-house lender, the Home Loan Group is committed to providing the highest level of service to our buyers and our real estate professionals. Consumers benefit from access to the best loan products and professional advice, all at one convenient location.

California Title Company of Northern California
Since it's inception, California Title Company has provided the best in people and technology to ensure that real estate transactions close in a friendly, efficient manner.

First American Home Warranty
First American Home Warranty provides new homeowners with coverage for major home systems.

Property I.D. Environmental Disclosures
Property I.D. Environmental Disclosures provides one of the most reliable and complete disclosure reports in the industry.

Relocation Services
Our affiliation with national broker networks and independent relocation companies supports buyers and sellers that are moving in and out of our marketplace. Customized services are geared toward offering clients the broadest range of relocation assistance available.

Corporate Marketing and Advertising Department
Our fully staffed Marketing and Advertizing Department provides materials and programs for our agents that set the industry standard in building client relationships, including a nationally recognized direct mail and advertising program.

Education Foundation
The Education Foundation is an independent non-profit organization that acknowledges exceptional public school teachers in Northern California. Since 1992, the Education Foundation has presented over $435,000 to 656 teachers.